Case Study And PPT

Read Mini Case 15 Competing on Business Models: Google vs. Microsoft and answer the  case study questions

Additional resources:

Business Insider: The War Between Microsoft And Google Heats Up:

Casadesus-Masanell, R., Ricart, J. 2009. From Strategy to Business Models to and to Tactics, Harvard Business School:

Forbes: Google smacks down Microsoft:

Motley Fool: This Trends Bodes Well for Both Facebook Inc and Google Inc:

New York Times: Did Google Really Lose on Its Original Motorola Deal?:

(Team PowerPoint presentation( up to 20  slides with notes))

Writing Requirements: 

  • Team PowerPoint presentation( up to 20 slides with notes)
  • APA format, for citations and references